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More ‘Natural’ Guidelines Are in the Works

NSF International and NaTrue team up to develop standards for personal care products.

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By: TOM BRANNA

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Another day, another guideline to what is natural. NSF International, a U.S. testing and certification organization, and NaTrue, The International Natural and Organic Cosmetic Association, have partnered to develop an American national standard for natural personal care products. According to the organizations, The American national standard will define the use of the term “naturall” and will protect the integrity of verified natural personal care products. NaTrue’s natura...

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